A home’s interior can be used to spark “memorable moments” that appeal to homebuyers emotions, new research suggests. Certain rooms in a home can make homeowners conjure up positive emotions and memories. Researchers call those areas “hot spots,” and urge designers to pay careful attention to those spots in making a home more inviting.“The interior space can enhance emotional experiences,” says Wayne Visbeen, an architect in Grand R
Many real estate professionals leverage Facebook for keeping in touch with clients. It’s no wonder why: Facebook has more than 1 billion daily active users. But with so many posts competing for your network’s attention, how do you get them to notice you and engage with you more?Forbes.com columnist Mike Templeman recently offered up several ideas, including:Share more content: Gather and share the best content related to your industry from ot
Since the presidential election, mortgage rates have risen from 3.5 percent to about 4.2 percent, increasing the borrowing costs of would-be home buyers.The rates are rising on the expectations of greater business activity and a stronger economy. But the good economic prospects may come at a price to home buyers.Nevertheless, make sure your clients keep perspective. In the 1970s, the average 30-year fixed-rate mortgage was 8.9 percent; in the 198
The number of home buyers ages 55 and older is expected to grow over the next decade, and builders across the country are ramping up to serve them. At the International Builders' Show in Orlando, Fla., this week, the National Association of Home Builders is educating attendees about how to support the industry's efforts to cater to this segment of the market.In one session, Deryl Patterson, president of Housing Design Matters in Jacksonville, Fl
Do you know the pain points your buyers are most concerned about when it comes to purchasing a home? A new TD Bank survey of 135 real estate professionals nationwide reveals six stressors that are causing their clients the most anxiety: Confusion around paperwork required: 31.85% Unexpected costs: 22.22% Concerns over financing: 21.48% Appraisal and inspection: 11.85% Meeting and closing date: 6.67% Credit approval: 5.93%To better support your cl
Purchasers buying in a community with a homeowners association need to make themselves aware of an important set of rules known as restrictive covenants or CC&Rs. These are the rules established by the subdivision that they must follow in order to live in there. The rules tend to be geared about maintaining the attractiveness and value of the property.“A reasonable HOA is like heaven,” says Bruce Ailion, a real estate pro and attorney for
Vow to make 2017 your best year yet in the real estate business. But that means giving up some bad habits that may stand in your way of obtaining ultimate success. Entrepreneur recently highlighted several of the following “bad habits” that could be hindering your business:Having a sense of entitlement.The world doesn’t owe you anything. “If you want success, you need to make it happen,” the article notes. If you want a flood of new cli
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You can build your business online on a shoestring budget, if you’re savvy enough, a recent article at Forbes.com notes. Columnist R.L. Adams offers some of the following tips on cost-effective ways to market your business better online:1. Blogging.“It does require passion, persistence, along with an inherent understanding of the subject matter and the ability to connect with your audience,” Adams notes. To be successful at it, you need to
When the days get darker and colder, an open house may not be as inviting to those living in colder climates. But there are some things you can do to warm potential buyers’ up to your open house.Broker-owner Joe Moshe with Charles Rutenberg Realty offers the following tips:Keep driveways and walkways clear. On snow days, make sure to shovel the walkway and driveway so the path to the home is clear. Apply rock salt or ice melt on pathways to hel
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